Twenty years of the Microsoft Xbox, from the console to the game pass: the killer entertainment application for the next decade – Law and Media Working Paper Series no. 1/2022

Law and Media Working Paper Series no.1/2022

 

L. Federici, Twenty years of the Microsoft xbox, from the console to the game pass: the killer entertainment application for the next decade.

 

SUMMARY: 1. Introduction. – 2. The state of the art of “onlife”. – 3. The state of the art in the gaming industry. – 4. Twenty years of Microsoft Xbox. – 5. The era of Phil Spencer, the “last man at the table”. – 6. Xbox Game Pass. – 6.1 About the Game Pass and its business model. – 6.2. Marketing strategies and tactics. – 6.3. Similarities and differences: with Big Tech, Spotify, and Netflix. – 7. Epic Games vs. Apple: a legal battle by ‘proxy’? – 8. Conclusion.